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About Kim

About Edwin

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My photography has always been driven by an exploration of new methods and
reasons for making photographs. I welcome the opportunity to work with the finest
design minds to create visual communications that resonate with their audiences.
As a creative collaborator I enjoy the process of evolving ideas from initial
conceptual stages to finished images that have my visual signature. My strategy
when working on a commercial assignment is to be as prepared as possible:
planning subject matter, understanding concept and purpose. I then allow room
for serendipity as the process of creating an image unfolds.

The act of photographing is an intuitive endeavor for me during which I suspend
conscious analysis of what I am doing and become involved in the moment,
in the process at hand. I feel that I create my best work this way because I am
responding to an innate sense of aesthetics that I believe may be hardwired in
our brains. I access this when I am in my "creative zone" (perhaps the equivalent
of the athletic "in the zone") and believe that viewers do the same when they
respond to artwork.

I have always been drawn to creating compelling compositions in my photographs,
relying heavily on use of line and form, light and shadow, balance, rhythm and
repetition. Often the composition becomes the dominant introductory element
that draws the viewer into the photograph. This may take the form of a sparse,
isolated detail of an industrial site, a visually complicated studio still life, or a
multi-layered collage.

I find the interplay of commercial and personal work to be symbiotic: the
commercial work continually sharpens my technical expertise, while the personal
work pushes my creative boundaries. To fully express oneself, an artist needs
both the fresh idea and the technical ability to realize it. The knowledge and
experience one brings from outside their particular profession can often impart
new and wonderful insights to the work at hand. My love of gardening, reading,
listening to music from around the world and appreciating art in many forms
teaches me lessons that apply to my photography. There is inspiration and
useful information to be found everywhere.

                                                                         -Kim Kauffman